How Communication Affects Deals

Many leaders and business owners cannot communicate their product or service in a way that a non-technical person can understand. Many who are starting out focus too much on the feature set, instead of what the benefit of the product or service is to the customer. This is a recurring failure in all business fields with most founders.

It is very important to communicate the traction, even in the early stages of your business. You want to give the illusion that your rocket ship is taking off with or without the person’s money.

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Corey Kupfer

Corey Kupfer

Corey Kupfer is an expert strategist, negotiator and dealmaker with 30+ years of experience. He is also the creator and host of the DealQuest Podcast.