How To Invest In Real Estate

It is similar to buying and selling businesses: the higher the quality of the property, the more profit. Not only do you make more cash flow, but if one day you exit that business or sell that property, you’re getting a multiple on that cash flow.

To help lessen investment competition, Kent discovers strategic moves with opportunities that others may not see. For example, Kent and his company are strategically staying under an ROI of 200 units when investing. Reason being is when you go above 200 units from a multifamily standpoint, it will attract the bigger players who usually go 200+ units and the competition becomes unfair to small entrepreneurs. ROI, or Return on Investment, is a formula to evaluate how an investment has performed compared to your initial cost.

If your property is out on the market, you can create a competitive environment. For example, to resell one of his properties, Kent’s company hired a broker and went through the marketing process, which allowed negotiation from a strong position and the profit was much higher. That wouldn’t have happened if they had sold off the market without intermediaries.

Many people have their money in bank accounts because they just do not know what to do with it and do not realize that they are losing 8.5% a year on that money. Avoid having your money sitting in your bank account for too long, investing is your best option. Take ownership to deploy your capital and your investments.

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Corey Kupfer

Corey Kupfer

Corey Kupfer is an expert strategist, negotiator and dealmaker with 30+ years of experience. He is also the creator and host of the DealQuest Podcast.