How To Raise Capital For Your Company

There can be so many company needs in the beginning that it can be confusing to understand how the funds will be used. For companies that are just starting out and do not have market experience, Max gives a tip: when defining objectives, understand the model and alignment of expectations of where this company ought to be going. You will have a better destination for the capital raised.

Max explains that choosing the angel isn’t about the money, as his company had a good track record.Raising money wasn’t the concern; the concern was the value the investor could provide on top of the money, especially in the early stages. It’s surprising the expertise you can acquire from your collection of angels.

Max shares that when getting to know your business, potential investors want to know if the team involved can carry out the proposal, which is the biggest concern. Investors also need to know if the market for this product is viable and healthy for investment. These are the factors that sustain the success of a good idea.

When raising capital, understand how your company operates and especially what the primary motivations are for raising this money, which will put you in a better position to organize and raise capital at the right time.



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Corey Kupfer

Corey Kupfer


Corey Kupfer is an expert strategist, negotiator and dealmaker with 30+ years of experience. He is also the creator and host of the DealQuest Podcast.