Trading Services For Equity

How Equity Works

From the service provider’s point of view, you will be offered equity instead of cash — it could be for consulting, training, or technical, as it’s more often services — because the company doesn’t have cash for a start-up or because you are going to be an ongoing partner.

What To Consider?

Treat Equity Like An investment

Ask yourself, “If I get $60,000, would I invest all this money in this company?” A determining factor is whether you need the cash or not. This will tell you a lot about your risk profile and whether it will be the best option for you. One thing that is also valid is to do the hybrid. Consider taking a discount on your fees for a portion of equity, so you can get paid enough to at least cover your costs.

You Can’t Be Too Careful



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Corey Kupfer

Corey Kupfer


Corey Kupfer is an expert strategist, negotiator and dealmaker with 30+ years of experience. He is also the creator and host of the DealQuest Podcast.