When a Win-Win Deal Becomes a Win-Lose Deal

Let’s say you’ve started a great partnership and for a while nothing seems to shake it. Does that mean it will be like that forever? Steven says that it’s very common for partnerships to be win-win at the beginning, but if one partner starts to lose profit over time or the deal no longer fits their business model, then it no longer makes sense to continue in the deal. Business models change, the market changes, and people change — turning what was a perfect fit into a detrimental partnership. This is where you should look for how to amicably and cooperatively work together to end the deal and be freed up to find your next partner.

A golden tip is to entrust these agreements to good lawyers, as they guarantee any potential problems in advance. Steven shares that this is a great help as the lawyers go through each contract clause and have experience anticipating these potential issues.

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Corey Kupfer

Corey Kupfer

Corey Kupfer is an expert strategist, negotiator and dealmaker with 30+ years of experience. He is also the creator and host of the DealQuest Podcast.